Mobile markets are growing as each year goes on. Because of this, and because of the growth of internet on those devices, online marketing is growing as well. With this constant merging of cell phones, next-gen devices and internet capabilities, you will find the steady growth of mobile SEO, mobile marketing, search marketing geared to mobile and more in this field.
As mobile’s growth has been steady (over 90% of the world’s population has a mobile device), the growth of online marketing in the mobile environments has grown. The Wall Street Journal recently looked at mobile ad spending paired with mobile purchases for growth. The report found that mobile advertising and marketing spending will total $18 Billion in 2014, with newspapers bringing in $17 Billion and radio advertising hitting only $15.5 Billion dollars.
Local Mobile Online Marketing
One local online marketing consultant looked at the effect of mobile usage and marketing in his current city. He looked at the effects of New Castle online marketing and New Castle SEO. His main focus was Facebook, and you can see the totals of the population that used exclusively mobile, and mobile with PC.
With this information, he proves that online marketing in New Castle PA can benefit small businesses and large business alike in both small towns and large cities. You’ll notice that the number of mobile users are fairly similar to the rest of the Facebook community, as well as the planet’s population.
Paid Search Marketing Also Up
Not only were PPC and social media advertising revenues up this year, but in the 3rd Quarter alone, Internet Retailer is reporting mobile ad spending up 117%. Other key findings from the report…
- Paid search spending increased 26% across all search engines polled and discussed
- Mobile advertisers spending was 27% more for paid search on Google & 24% more on Bing in the 3rd Quarter of 2014 than 2013
- Facebook continues to the most traffic from social media; however Pinterest gained ground in Q3
- Facebook also accounted for 50%+ of ALL traffic from social media
- Twitter & Pinterest both gained, with Pinterest going from 15% in 2013 to 18% in 2014
The leader in paid search marketing is Google Adwords. With this platform, you can be local or global, touching a few thousand people up to the 2.5 Billion+ that use Google.
Conclusions on Online Marketing in New Castle
As described, large cities and major corporations can benefit as much from the growth of mobile online marketing, as a small business. Whether you are running a business in Pittsburgh PA, or a small town like New Castle online marketing, your dollars will be well-spent in the emerging platforms of mobile internet marketing.