Resources for OnPage SEO and Local OnPage SEO Needs

Local SEO and OnPage SEO are two topics that are relatively easy to become involved in. Most small businesses, however, look to large gains via global traffic and leads, rather than where they can win.

For starters, we should look at what onepage SEO is. As well, as need to define local SEO to get a good grasp on both search engine marketing fields. Then, we’ll go into further discussion about some best practices for your business.

Onpage SEO for business

Onpage SEO is the method of structuring content and structural items on a page and website to better fit into what Google and Bing determine are best practices. These both will allow search engines to better create context for the website, so that search terms can be better indexed.

While you might think it’s as simple as altering your title tag, and making sure to use your keywords X amount of times, you’re wrong. Onpage SEO is about the structure, the content, the method of linking and links, as well as title tags, meta tags and more.

Intellectual Asset Protection has a great little article on the intro for most businesses and website into using onpage SEO. In it, any website owner will be able to find solid onpage SEO tips for not only the current search engine recommendations, but also those that will be impactful in 2015!

  • TITLE tags need a keyword
  • Create Context in your Content
  • Meta Description Tag
  • Using H1 tags effectively
  • Pageload Time on your site
  • Keywords in your URL (permalinks)

So make sure to check out the 6 Most Important Onpage SEO Factors in 2015.

Local SEO (Local Onpage SEO)

The next thing we need to look at is Local SEO. Local SEO is the use of citations and location indicators to allow search engines to serve local or regional results better for those users in those areas.

One of the best recent articles I’ve found on the subject of local SEO has come from Master Data Specialists. In their article, they go over mistakes people are making in their local SEO efforts and ways to become more visible in this online world.

What can you expect to know after reading Top 3 Mistakes You Are Making In Your Local Onpage SEO?

In an effort to explain these local SEO mistakes, you need to ask yourself three important questions…

  • Have you set up onpage signals for local SEO?
  • Have you created local profile pages?
  • Do you: Inbound Links, Brand Mentions and Citations?

These might seem like ‘gimmes’ to someone doing business online, but in all truth, most local small businesses sometimes are not as concerned with the correct methods needed for correct local SEO.

These, they are only the beginning…

There are many resources for learning about search engine marketing and search engine optimization. However, whether you are learning about better onpage SEO or local onpage SEO, then these two resources will help you out in many ways.

Cloud Devices and Cloud Tabs Explained

For anyone not familiar with cloud computing and BYOD (bring your own device), the idea of cloud devices and next-gen mobile applications may seem foreign. Why is the BYOD trend growing? And what are some cloud devices you can use in your SaaS business model and under your bring your own device policy?

Cloud tablets, cloud devices and cloud computing devices

How does cloud computing work?

Cloud computing uses an infrastructure and architecture that enables data to be spread across multiple device (servers) to leverage speed, storage and system resources. Cloud computing was originally terms ‘grid computing’, and much like computers in a grid, nothing is stored in one spot exclusively.

Cloud applications and software as a service solutions use this similar architecture and mindset in those solutions and services. Instead of download or installing an application on your phone or PC, you instead login via the internet, and all of your information, UI and computational power is handled there…in the cloud.

Work from your phone

Mobile business applications continue to see success as more and more people turn to next-gen devices, smartphones and cloud devices. These include, as stated, smartphones, but also include tablets, mini-tablets and even some forms of low-storage laptops (you will see these as having hard drives under 100GB for space and cost-savings).

Work from your phone on your mobile device, cloud tablet or next-gen device

Most of these devices can be used in conjunction with mobile carriers to create a ‘go anywhere, do anything’ environment. And this is the true power of cloud devices and SaaS in the future. No longer with appointments and lengthy meetings need to be conducted in a hot, stuffy boardroom. Instead, using cloud apps, cloud hosting providers and various forms of cloud computing services, your work is where ever you are.

Small Business Mobile Device Security

Whether you are part of a corporation, or a small business, your organization needs a bring your own device policy, as soon as possible. This can include the types of devices, whether for mobile cloud computing, or cloud based software you are running on a laptop or PC. People can and will want to use their smartphones, cloud tablets and more within your organization.

The more defined your organizations’ BYOD policy is, and more secure your SaaS business model, the more useful your organization will be at meeting clients’ needs. Cloud devices and cloud tablets can work in your organization, as long as you make your bring your own device work with your policy.

Baby steps into online marketing and SEO

White-hat SEO are the practices of following many search engine’s guidelines for handling optimization. When we talk about white hat, the task is on permanence.

Onpage SEO

The beginning of this group is understanding on page optimization. On page SEO will look at the parts of your websites on the current page.

SEO in online marketing

All of your of content on that page can only be contextually relevant to the complete website context. This is the method search engines focuses on to figure out what the meaning of that page exists as. As such, content is king.

Another item we look at will be H1, H2 and H3 tags. Each page must only have only one <H1> container. Any more, then search engines will think that we are attempting to over-optimize our HTML content.

Off-page search engine optimization

Our talk at offpage will mostly deal with links as well as link building. A best focus we can talk about will be how to discover the sites. Next, I should discuss inbound links.

Let’s first start by answering why inbound linking into your website are so needed. Links are the method for Google and Bing to decide how important the information on your site are. The world wide web is a massive network of parts all “linked” with each other. Because of this, we should want to look for really authoritative areas that are heavily visited from search. That is due to the fact that Bing and Google do look related sites inside of a nice of authority linked to another website as passing it trust as well.

Some more on building links

Right now I might start talking about Google Pagerank, or even MOZ Domain Authority and Page Authority. These values will show us as to which sites and brands are “of value” to search engines.

You’ll need to remember, even though linking is a huge good factor in search engine rankings, negative link building can seriously hurt a site. That means that Google and Bing do not wish to find links to the domain from bad “neighborhoods”.

Ranking in SEO and seeing online marketing results takes time.

Just know that nothing happens overnight. Online marketing and SEO are two items that are just the same way. It takes time. Expect up to 6 months to be ranked in the first few pages for a semi-competitive term.

In another article we’ll be looking more into link building, white hat SEO methods and more concerning your first steps into online marketing.