Local SEO and OnPage SEO are two topics that are relatively easy to become involved in. Most small businesses, however, look to large gains via global traffic and leads, rather than where they can win.
For starters, we should look at what onepage SEO is. As well, as need to define local SEO to get a good grasp on both search engine marketing fields. Then, we’ll go into further discussion about some best practices for your business.
Onpage SEO for business
Onpage SEO is the method of structuring content and structural items on a page and website to better fit into what Google and Bing determine are best practices. These both will allow search engines to better create context for the website, so that search terms can be better indexed.
While you might think it’s as simple as altering your title tag, and making sure to use your keywords X amount of times, you’re wrong. Onpage SEO is about the structure, the content, the method of linking and links, as well as title tags, meta tags and more.
Intellectual Asset Protection has a great little article on the intro for most businesses and website into using onpage SEO. In it, any website owner will be able to find solid onpage SEO tips for not only the current search engine recommendations, but also those that will be impactful in 2015!
- TITLE tags need a keyword
- Create Context in your Content
- Meta Description Tag
- Using H1 tags effectively
- Pageload Time on your site
- Keywords in your URL (permalinks)
So make sure to check out the 6 Most Important Onpage SEO Factors in 2015.
Local SEO (Local Onpage SEO)
The next thing we need to look at is Local SEO. Local SEO is the use of citations and location indicators to allow search engines to serve local or regional results better for those users in those areas.
One of the best recent articles I’ve found on the subject of local SEO has come from Master Data Specialists. In their article, they go over mistakes people are making in their local SEO efforts and ways to become more visible in this online world.
What can you expect to know after reading Top 3 Mistakes You Are Making In Your Local Onpage SEO?
In an effort to explain these local SEO mistakes, you need to ask yourself three important questions…
- Have you set up onpage signals for local SEO?
- Have you created local profile pages?
- Do you: Inbound Links, Brand Mentions and Citations?
These might seem like ‘gimmes’ to someone doing business online, but in all truth, most local small businesses sometimes are not as concerned with the correct methods needed for correct local SEO.
These, they are only the beginning…
There are many resources for learning about search engine marketing and search engine optimization. However, whether you are learning about better onpage SEO or local onpage SEO, then these two resources will help you out in many ways.